Singer-songwriter Freddie Joon began her career busking in and around London, where she was spotted by industry icon and Spotify UK's former head of editorial, now executive CEO of Atlantic Records, Austin Daboh.

Since then, Freddie has released two EPs, achieved multiple New Music Friday slots and has accumulated over 17 million streams across Spotify and Apple Music. She has also been featured by the likes of The Line of Best Fit, Earmilk, Notion, Wonderland, BBC Introducing and PRS For Music, as well as a music placement on the hit TV series The Only Way is Essex.